Marketing BS right out of Blackberry’s Playbook

The Blackberry guys posted a video comparing the iPad to the Blackberry Playbook.

According to the video, the Blackberry Playbook “renders web pages faster”, has “richer content” and “supports web standards better”.

Besides the “richer content” angle, which basically translates to “we do this Flash junk”, the other stuff is complete marketing BS.

The Playbook will be released somewhere around early 2011 ― around the same time everyone expects Apple to launch the iPad 2.0. Still, they compare the performance of the *demo* version of the Playbook to the eight month old version of the original iPad, as if this will mean something for the future consumer.

For example, the only reason the Playbook is faster, is because it uses a newer CPU. Well, the next iPad will also use a newer CPU. Problem solved (and they will probably add some more hardware features to keep RIM engineers and Android tablet makers busy for another year copying them).

As for the “better supporting web standards” part, they base this on a single glitch the iPad has with the Acid test (on which both machines score 100/100). Well, iPad’s webkit version is not the latest one the Playbook uses. It takes some marketing spin to present using a slightly newer version of Webkit, a project started and primarily maintained by your competitor, as your device’s “advantage”.

Hey, RIM, how about comparing the Playbook to the iPad available when it *does* comes out?

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